A market-ready website is a professional and functional website that is prepared for use for lead generation.
A market-ready website is a website that is fully functional and ready for use in a business setting. It should be professional and user-friendly, and it should accurately reflect the brand and values of the company it represents.
A market-ready website should also be optimized for search engines, so that it can be easily found by potential customers.
To be truly market-ready, a website should also be tested and debugged to ensure that it is free of any technical issues that could potentially turn off users or make the site difficult to use.
What makes a market ready website user-friendly?
There are several factors that can contribute to a website being user-friendly:
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Easy navigation: A website should have a clear and logical structure, with links and menus that are easy to find and use.
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Clear and concise content: The content on a website should be easy to read and understand, and should not contain any unnecessary or confusing information.
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Responsive design: A website should be designed to be easily readable and navigable on a wide range of devices, including desktop computers, laptops, tablets, and smartphones.
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Fast loading times: Users are generally less patient when it comes to websites that take a long time to load. A market-ready website should be optimized to load quickly and smoothly.
How do technical issues impact if your website is market ready?
Technical issues can significantly impact whether or not a website is market ready. If a website has technical issues, it can be difficult or even impossible for users to access and use it. This can lead to a poor user experience and can ultimately drive users away from the site. Technical issues can also harm the credibility and professional image of a company, as users may perceive a website with technical issues as being poorly designed or maintained.
Some common technical issues that can impact a website's market readiness include:
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Broken links: If a website has links that lead to 404 error pages or other non-existent pages, it can be frustrating for users and make it difficult for them to find the information they need.
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Slow loading times: Websites that take a long time to load can be frustrating for users and may cause them to give up and leave the site.
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Compatibility issues: If a website is not compatible with certain web browsers or devices, it may not be accessible to all users.
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Security vulnerabilities: If a website is not properly secured, it may be vulnerable to attacks such as malware infections or phishing scams. This can harm the reputation of the company and put users' personal and financial information at risk.
By identifying and addressing technical issues, a website can be made more market ready and more appealing to users.
Industrial Marketing's Market Ready Analysis
Industrial Marketing goes through a comprehensive check list to see how Market Ready your website is to create a task list of optimizations that can be made.
We check 40+ aspects of your website for Market Readiness, including:
- Modern & Fast Website Theme
- Technical SEO
- Optimized Header & Footer
- User-friendly Navigation
- Clear CTA
- Homepage Messaging
- Lead Page Accessibility on the Homepage
- Resource Accessibility on the Homepage
- Lead Capturing Assets
- Chatbot Integration
- Capabilities Page
- Materials Page
- Optimized Contact Us Page
- Optimized Title Tags
- Optimized Meta Descriptions
- Optimized H1 Tags
Once this audit is complete, using Unlimited Web Development as part of our Unlimited Marketing Service, you can work with your Strategy Coach to create a task list for our team to work on!
Is your website holding your business back? Let our team of experienced web developers and marketers create a market-ready website that will impress your customers and drive sales. Contact us today to learn more about our comprehensive website development and marketing services!
