What Insights Can You Glean From Your Competitor Analysis Report?
So, you've just received your Competitor Analysis Report. But what do you do with it? Let's take a walk through this report and see how you can leverage it for your business.
Who Are My Competitors?
Your competitors are composed of direct business competitors, keyword competitors, and domain competitors. Blending these various competitors together gives you comprehensive insights into how you can compete in your verticals.
Direct Business Competitors
Direct competitors of your business are those who keep you up at night. They may be local or national competitors. You might like how they organize their site, how they talk about their business, or you might want to target the markets they target.
Keyword Competitors
Keyword competitors are those who rank well for selected keywords that describe your business. These competitors show up on the first page of Google for the keywords you want to show up for.
Domain Competitors
Domain competitors are websites that compete directly with your website as a whole across search engines based on overall SEO. These competitors are the websites that rank in the top 10 search results for the same keywords as your website.
What's In My Competitive Analysis Report?
This report is set up in Google Sheets with several tabs showing different information on your competitor websites, giving insight into the services they offer, industries they serve, and product categories they market. Additionally, you will find screenshots of their headers, menus, and footers.
AHREFs Competitor Analysis
This report shows the competitive landscape from a high-level view. This report has a lot of information, but we focus on domain rating (DR), number of referring domains, the estimated number of keywords the site has ranking, and estimated total organic traffic to the site.
- Domain Rating (DR): A high DR score indicates that a website has a solid backlink profile. You should judge DR relative to your site rather than in absolute terms.
- Referring Domains: A high number of referring domains can also indicate a strong site—provided that those links aren’t low-quality.
- Ranking Keywords & Organic Traffic: The higher these numbers are the better the site will perform in organic search.
Competitor's Services Offered
This tab shows each of the selected competitor's services they have listed on their website. You may share many of their services but you might also find that you offer services they offer but you don't have listed on your website. This gives us insight into the service pages you want to create now or services you want to start offering in the future. (You might also see that you have services on your website that you no longer offer and want to remove, as we aggregate the services you list on your site also.)
Competitor's Industries Served
This tab shows the industries your selected competitors target on their websites. Many competitors only have their industries listed deep in their site, others may not list industries at all, and others might have an in-depth catalog of industry pages set up like case studies. If your competitors don't have industries listed or only mention them, you have an opportunity to show potential leads how YOU can help their industry. You may also uncover industries you haven't thought to target.
Competitor's Product Categories
On this tab, you will see how your competitors organize their products into categories. This organization helps visitors to your site find the products they need. Product categories make great landing pages for visitors and for the page's SEO.
Competitor's Header, Menu, and Footer
We like to add this to give some ideas about how your competitors organize their header, footer, and menu. Are their common naming conventions used in the menu? What information do they have in their header, perhaps a phone number or RFQ button? Does the footer have a call-to-action or certifications listed?
How Can I Leverage This Information?
Build New Pages for Your Website
The main thing to do with your competitor analysis is to determine what pages your competitors have that you don't. By increasing your service pages you can increase the number of organic leads to those pages and the number of keywords your website ranks for overall. Creating industry pages creates trust in your company that you can help visitors with their needs. If you sell products, having SEO-rich landing pages for your product categories will help visitors find the products they are looking for while adding more keywords to your site to rank for.
Analyze How Competitors Market Their Services and Products
Looking through your competitor's sites gives you information on how to build your own pages. How have they elevated their pages?
- Internal linking to blog posts?
- Whitepapers or ebooks that capture visitor emails for lead generation?
- Do they have videos on their pages?
- Are FAQs included on individual pages or is there a company-wide FAQ page?
- Do they have data sheets on relevant pages?
- What sections do they include on their service pages?
Industrial Marketing Is Here to Help
With our Unlimited Marketing plan, we help you build your website through unlimited website development, graphic design, and strategy coaching calls. We'll talk through what you want to do and help you develop a go-to-market plan leveraging the information in your Competitor Analysis.
