Working with Industrial Marketing is pretty easy! Here's what to expect for each level of service you are signed up for and others that are available!
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Base Plan | The Foundation
This plan is foundational to a great website! You get the Reporting Stack and the WebDev Stack to know what's happening on your website through the Reporting Dashboard and Site Sonar while, behind the scenes, your website is maintained to ensure Technical SEO is taken care of, your site is FAST and SECURE, and integrated with your business programs and technologies.
Reporting Stack
The Reporting Stack includes:
- Site Sonar - Identify which businesses visit your website to generate more leads. Site Sonar shows you who discovered you, what they're interested in, and how they got there. Turn anonymous visitors into actual corporate names and uncover the site visitor's behavior and contact information.
- Reporting Dashboard - Set up a personalized Reporting Dashboard to integrate all your data in one place and provide automated monthly reports on top keyword queries, Google Analytics Data, Google Campaigns, and Ad Group data, Google My Business insights, Local SEO Citation rankings, and other data insights meaningful to your business.
- Marketing Reports - Quarterly reports provided by your customer success contact about the status of your site, keywords, PPC, and backlinks.
- Google Integration - Connect Google Console and Google Ads and set up goals in Google Analytics to integrate all your data into your Reporting Dashboard.
- Data Studio - Build out an appropriate Data Studio dashboard for your marketing and sales team.
- Local SEO Listing Syndication - Audit and optimize your Local SEO listings through Brightlocal and Yext and integrate reporting in your Reporting Dashboard.
- Call Tracking Integration - Integrate Call Tracking for multiple phone number forwarding for lead attribution and sales team monitoring.
- Content King Integration - Real-time 24/7 website monitoring integration to track website changes from your team
- Additional Resource Access - Access to AHREFs, Clickup, Jasper AI, Adobe Suite, and Enterprise SEO Suite
WebDev Stack
The WebDev Stack includes:
- Hosting - WordPress and Web Hosting Solutions for Small, Medium, and Large-Sized Businesses. We ensure your website is fast, secure & always up and running so your visitors & search engines trust you. Guaranteed.
- Maintenance - We provide customized, all-inclusive website upkeep and maintenance for our clients. Our turnkey solutions can help you maximize the performance of your website, whether it's technical assistance, design changes, security updates, or speed tests.
- Security Software - We use cutting-edge technology to keep your website safe. Our sophisticated software continuously finds and repairs threats, including website scans, malware removal, and web application firewalls that block hazardous traffic from reaching your site before it ever arrives.
- Integration Services - We offer integration services for your website to connect with your CRM in order to monitor lead tracking and manage customers.
- Ecommerce Management - With a custom eCommerce website, you can boost your online presence and revenue. Industrial Marketing offers custom eCommerce website design services that include a unique and adaptable design for a Woocommerce platform. Using Ecommerce PIM, add new items, categories, brands, and suppliers. We will train you to be able to manage key parts of the site, but have unlimited support.
- Technical SEO Monthly Audit & Maintenance - Ensure your website and server are optimized so search engine spiders can crawl and index your site more effectively.
- Regulatory Compliance - Industrial Marketing has partnered with CYTRIO to ensure your customer data is secure and in compliance.
- Speed Optimization - Make sure your website is FAST!
If you want to build upon your Base Plan with Unlimited Marketing, Content Creation, or Page-Level Marketing, contact our sales team today for a quote!
Unlimited Marketing Plan
This plan lets you take further control of how your website looks! You gain access to our Strategy Coaches, Graphic Designers, and Development team to build out your website for lead generation. Our marketing team is available to optimize your Title Tag and Meta Descriptions on your lead-generating web pages and provide content audits on your current pages for SEO.
- Strategy Coaching Calls - Unlimited access calls to your Strategy Coach to discuss how to build out your website with best practices and teach you how to use the resources available to you!
- Website Development - Access to our awesome development team to create new pages, create call-to-action forms, add integrations, build your ecommerce section, and add international language translations. We can build pretty much anything!
- Graphic Design - Access to our graphic design team to build assets for your site, including custom illustrations, presentations, motion graphics, tradeshow banners and booths, sales collateral, social media graphics and ads, and more!
- Content SEO Reports - Content can be audited against keywords to ensure your page is optimized. SEO audit reports include additional ways to optimize each page you create!
If Unlimited Marketing is what you need, contact your Strategy Coach for more details!
Strategic Page Creation and Optimization
Need a full digital marketing strategy for your website? This option is perfect for you! The Marketing Team can provide a Competitor Analysis Report, a Content Matrix, and complete page creation for several types of lead-generating pages. These take your website to another level of ranking potential and leads with a complete marketing strategy behind it.
Competitor Analysis Report
Receive an in-depth Competitor Analysis for your top keyword and/or domain competitors to learn about the services, product categories, and industries they are targeting to base a branded content strategy around. Gain insight into the services, product categories, and industries they are promoting on their website and see where your content gaps are (as well as theirs).
Content Matrix
Receive an inventory of your current pages which then matures with the addition of new pages revealed in the Competitor Analysis as the foundation of your Content Strategy. This living document shows the current stage of page maturity as your page is optimized.
Content Creation
Content creation for new pages! This includes keyword research, SEO content worksheets, professionally written content, UX design for that page, and an editorial review before making the page live. Select the number of pages you want professionally created, each page includes:
- Keyword Research - Our SEO experts will select the best keyword(s) to get your page ranking correctly.
- SEO Content Worksheet - You or a writer are provided Content Worksheets for your lead-generating pages which include a page audit report, a content guideline report, and TF-IDF keyword data to ensure page optimization.
- Content Creation - SEO content writing services for your lead generating pages by an expert writer.
- UX Design - Our designers will make sure your page is easy for visitors to navigate.
- Editorial Review - Writing your own content? Our expert SEO editor will review your content to ensure that the selected keywords are integrated into your copy, check for spelling and grammar, and make suggestions to increase the converting power of the page.
Local Page Strategy
If your business targets specific locations either locally or nationally, a location page strategy is for you! This includes:
- Local Page Template Creation - We start with an outline of your new location page using best SEO and UX practices to build a page ready for conversions.
- Content Creation - Content created for each service you want to promote using location-specific keywords.
- Page Development - Create a page for each of your services for each of the locations you want to target including call-to-action forms to get leads to your sales team.
Types of Pages
There are many types of pages we can build for you! Depending on your business goals, we can create the following lead-generating pages:
- Service Pages - Make sure you have a page for each of the services you offer to help searchers find you online.
- Industry Pages - Tell visitors how YOU can help their company within that vertical. These make great case studies for your sales team to share with prospects.
- Product Category Pages - These landing pages offer a full overview of your products based on the category they are organized in with descriptive SEO content for that category.
- Product Pages - Each of your products needs a landing page, our team will help you build that page and push the design out to all the products on your site.
- Blog Pages - There are two types of blog pages that can be built, one that is the aggregate page of all your blog posts with filters and search functionality and the other is the blog post page itself.
Contact your Strategy Coach to learn more about these one-time projects for a quote!
Page-Level Marketing
Once you have a page for your service or products on your site, launch your page ranking with Page-Level Marketing (PLM). PLM consists of a Deep Market Analysis, a Go-to-Market Plan, individual page maturity, Google Ads Management and Retargeting, Linkbuilding, and asset creation for lead intake.
Deep Market Analysis
Your Strategy Coach with work with our Marketing Team to do a Competitor Analysis based on keywords specific to a page to understand the market of that particular service or product. We will look at competitor pages similar to your page and gain valuable insight into keywords and content.
Go To Market Plan
Your Strategy Coach will create a go-to-market plan for this specific page to create a Pillar Page and how to best market it using Google Ads, Backlinks, and downloadable assets to build lead generation. We will also work with you to create a persona so we know the audience you want to target.
A Pillar Page is content that focuses on a core topic and links out to in-depth articles about specific subtopics. This content showcases your expertise. In-depth articles can be whitepapers, blog posts, videos, and more.
Page Maturity
Our SEO Experts will mature your Pillar Page to follow SEO and UX best practices, audit technical SEO for the page, and provide recommendations on additional content to include.
Google Ads and Retargeting
Our PPC Team will build a Google Ads Campaign to support this page, including Ads Retargeting, and manage your campaigns to maturity.
Linkbuilding
Our Linkbuilding Team builds backlinks to increase the domain authority of your website for higher rankings on the Search Engine Results Page (SERP).
Blogging
Your Strategy Coach will work with the Marketing Department to create a list of blog topics to support your Pillar Page and writers to create content. Our SEO experts will optimize your blog post to link to the core page.
Downloadable Assets
A great Pillar Page has a downloadable asset that generates leads for your sales team. Your Strategy Coach will work with you to determine what that asset should be. Graphic Designers are available to turn your information into a downloadable ebook, whitepaper, or sales sheet.
Contact your Strategy Coach if you want to get started on a Page-Level Marketing Strategy!
