Page Maturity levels bring your page to full optimization through on-page SEO, technical SEO, and UX Design.
At Industrial Marketing, we optimize your service, industry, and product category pages through Maturity Levels as the page's performance warrants. These are part of different service packages which build upon each other to create a fully optimized lead-generating website: on-page and off-page.
Your Customer Success rep works with you each step of the way, guiding you through the process.
What are the Page Maturity Levels?
Maturity Level Zero
This is a page that is not on your website and needs to be built out with content and added to the menu structure of the site.
Maturity Level One
This is a page on your website that already exists but has not been optimized by our SEO experts.
Maturity Level Two
At this maturity level, we select modifier keywords to optimize your page's Title Tags, Meta Descriptions, and H1 tags on the homepage, service, industry, product category, about, and contact pages that you already have. Modifier Keywords include appending services, solutions, systems, manufacturer, etc to your existing tags. Our team creates a Tag Optimization document that includes your current Title Tags, Meta Descriptions, and H1 tags for the selected pages.
This stage also includes basic Technical SEO to make sure your page is available to crawl and be indexed by Google.
Maturity Level Three
Using the selected Focus Keywords, we do a Round One Optimization of the on-page content, headers, and Alt Tags on images. This starts "turning the ship" with how this page ranks with Google and starts the process of bringing in keyword data to Google Console for future optimization opportunities. Our team creates Content Worksheets for your edits that include optimization suggestions.
Maturity Level Four
With a page of content to begin the ranking process, we want to make sure website visitors can connect with your sales team and experts. At this Maturity Level, we do a Round One Conversion Rate Optimization (CRO) on your site to include or optimize your Call-to-Actions. Adding Ask an Expert, Request for Information (RFI), and Request for Quote (RFQ) forms funnel leads to the right person on your team.
Maturity Level Five
Take your page content to another level with the inclusion of Frequently Asked Questions (FAQs), building a more in-depth resource for visitors looking to purchase. Our SEO experts research commonly asked questions to include on your page. These FAQs are added to the page's Content Worksheet for your answers.
Maturity Level Six
With the data gathered in Google Console, we take a deeper look into your ranking keywords for this page to select additional phrases to include in Round Two of optimizing this page. We also provide competitor's organic keywords to see if there are any to include within the page content.
Maturity Level Seven
At this Maturity Level, we do a Round Two Conversion Rate Optimization (CRO) for poorly performing Calls-to-Action (CTA). This may include new messaging and/or a new design.
Maturity Level Eight
Our UX Experts take a look at your current page and create a wireframe redesign to ensure your page is easy to use for visitors resulting in higher conversion rates.
Maturity Level Nine
Our SEO and Technical SEO experts work together to optimize your page's schema markup. Schema Markup is structured data that uses the language of search engines to clearly provide information to Google to better understand your content which in turn provides rich snippet opportunities in the Google Search Engine Results Page (SERP).
Maturity Level Ten
Our SEO experts team up with our Development Team to do a Technical SEO deep dive into the performance of the page on the back-end. We do a 21-point check on your page to check page availability, mobile friendliness and page speed, encoding and technical errors, URL structure, and links.
