What is a Content Worksheet?

When it's time to write your content, we have a worksheet to help guide your writer along!

What is a Content Worksheet?

A content worksheet is a document provided to give guidance on each of your website page's content. This is a living draft of your content that can be edited at any time to make changes to your live page.

Content Worksheet Example:

The purpose of a Content Worksheet

The purpose of a content worksheet is to set up a guideline for page content creation to create a finished product of a fully optimized and searchable page. Content is information. That information can be used to teach search engines about your website. You should think about how the content portrays your website and whether it will accurately communicate what you want people to find when they come to your site.

Overview of Sections found within your Content Worksheet

Page URL/Slug: This first section listed on the content worksheet is the current page URL from your website or a proposed URL for a new page that is being created
Page Audit Document (PDF): Visit this link within the content worksheet to see this page’s detailed optimization score. This report shows how you are doing with each SEO factor alongside the keyword usage for each element.
Content Guideline Document (PDF): Visit this link within the content worksheet for the content guideline overview. Within this document link are the following sections:
1. Competitors: These linked pages shown on the document are competitor pages found about similar page topics. These can assist with idea generation for what should be included within the content based on how competitors have made their pages.
2. Recommended Word Count: This section gives you the overall recommended number of words to include within the content written and what we want to aim for in terms of content length.
3. Recommended Keywords: This section provides additional supporting keywords that can be added within the content to support the chosen mapped keyword along with their recommended usage.
4. Topics/Questions: This section provides examples of questions or topics (FAQ's) that can be written about in the content for additional writing guidance or idea generation.
5. Mapped Keyword(s) and Number of Times to Use in Content: Highlighted Keywords shown on the content worksheet are the chosen focus keywords for each page and if missing from the content should be included on the page based on their recommended number of usage. These are the most important keywords to include within the content, and also appear on the main worksheet.
TF-IDF Keyword Document (CSV): Please visit the TF-IDF link shown on your content worksheet for your page’s TF-IDF Keyword Data. You will find recommended keywords that top-ranking pages are using on their pages in the Content Guideline and TF-IDF Keyword Data (with the TF-IDF Keyword Data taking a deeper look into suggested supporting keywords). These words, combined with the mapped keywords, signal to Google the page’s topic for proper ranking based on search intent.
Recommended Word Count and Current Word Count: This section for a current site page provides you with the current word count for the page to guide you in aiming for the recommended word count listed. For a new page, the current word count will be 0 and the recommended word count will be the minimum number of words to aim for in length while writing.
Focus Keyword(s): This is the most important keyword(s) to add to this page of content. Please incorporate these keyword(s) into the body of the text. These are the mapped and chosen keyword(s) for each page that we will be auditing against for ranking factors. As we work through the PLM Milestones for this page, the aim is to rank for this keyword as well as future supporting keywords we uncover.
Page FAQ(s): FAQs identify your most common questions. These allow visitors to find answers to all questions related to the page topic, whether it be service, product, or industry-related. These help to improve user experience, establish trust, and can overcome obstacles to conversions. You may add your own page-specific FAQs based on your customer interactions.

What to include within content/keep in mind while writing:

Heading Elements

Page Heading(H1): Describing the overall page concept/what the page is about. Headings help users and search engines to read and understand the overall meaning of the page. This heading is the title of a page. They're usually keyword-centric, focused around the "big idea" of a page or post, and crafted to grab a reader's attention.
Sub-Headings(H2): Breaking up each new section of content and topics covered on the page. H2 tags are smaller headers that classify the main points of each section of content. You should use words that are related to the "big idea" in your H1. This will help readers find what they want to read more easily and make the page easier to read.
H3 Heading — These are subtags that clarify or divide the points made in the H2 further. Alternatively, they can be used in formatting lists or bullet points.
H4 Heading —These are subsections that clarify the points made in the H3 further. They are used for more information and can be used to make lists or bullets easier to read.

Focus Mapped Keyword(s)

Include the mapped keyword(s) given within the page content aiming for following the recommended number listed. As stated above, focus keywords are the primary keyword chosen for the page to audit against for ranking factors and should be the main priority keyword included within the content.

Supporting Keywords:

Take a look through the supporting keywords shown within the Content Guideline document and the TF-IDF Keyword Data document to add additional search terms throughout the content.