If you've written a new page of content and have keywords selected, we can make sure it's optimized.
Writing new content shouldn't be a shot in the dark as far as ranking for new keywords. Creating content with a strategy in mind will get your page in front of visitors faster and gives you some control over what kind of traffic visits your site.
For example, if you are writing content for a new service your company offers, adding keywords that internet searchers are using to find your competitors will also give your page the opportunity to show up alongside their search results. But if your page has no common keywords for that service, your page simply won't rank, and clicks will be very low bringing in no qualified leads.
Industrial Marketing is here to guide you towards a fully optimized page, whether you are creating the content yourself or we utilize our writers on your behalf.
SEO Audit of New Content
There are a couple of methods to arrive at a fully optimized page.
- You can write the content first and provide our team with keywords to audit the content. We will provide a Content Worksheet to show where keywords need to be incorporated. Our experts will re-audit the content once you have incorporated the keywords into the document before getting the content on your site. Or,
- We can do keyword research on the topic (using our Page Description document) and provide a short list of keywords to use in a Content Worksheet. Then you would write the content with those keywords in mind using the keyword research provided.
Either of these methods works for our team, it's about helping you create content for your website in the most helpful way we can. Some people work better with a blank page, and others use the selected keywords as a guide to creating the content.
If you have any questions or have some new content you want audited, get in touch with your Customer Success Rep!
